our executive team
Peter Stewart
Peter Stewart co-founded Clickthinking in 1999 and is the Managing Director. With graduate and postgraduate Degrees in business, he set out to provide strategic advice and drive online strategies for local and international clients focusing on innovative back end development, functional design and monitoring and improving conversions.
“The web is definitely the most ruthless medium for marketers. As more companies become savvier in utilising the web as a business channel, it is going to become increasingly difficult for marketers to differentiate themselves.”
Microsoft recognised Peter’s search engine expertise, inviting him to their Seattle headquarters on numerous occasions to advise their search engineers on ways of improving their search product as part of the MSN search champs program.
“I have always been fascinated at how search engines work and how consumers navigate and find information. I feel very privileged to work with a great group of people who share my passion in web strategy and technology and continuously strive to strengthen their knowledge and our expertise in conversion marketing for our clients”.
Niel Bornman
Niel is a shareholder and the Operational Director at Clickthinking. Before joining Clickthinking, Niel worked at Acceleration as the Online Analytics Director where he was responsible for establishing Acceleration’s Online Analytics division from enterprise resource management straight up the value chain to customer and market management. Niel has experience in implementing comprehensive conversion analytics for a number of international clients including Skype, Earthlink, NBC Universal, Saks 5th Avenue and Frontgate to name a few.
He bridges the gap between the developers and the business interests, speaking the language of both worlds, and aiming at getting the role-players to understand one another. He believes in grasping the requirements of the business before trying to find the online solution.
Niel is currently the chairman for the Certification committee of the Web Analytics Association which includes Anil Batra, Stephane Hamel and Jim Novo. This committee is responsible for the creation of a certification test that will certify a person’s abilities in the fields of web analytics and conversion optimization globally.
Joanne Reidy
Joanne has worked in the digital creative space for over ten years. She has been with Clickthinking from the beginning and her elegant designs quickly set the high standard for which the company has become known.
As the current Creative Director she leads the pack of highly-skilled designers, guiding them as well as championing the creative strategies for a number of leading brands, both locally and internationally.
Apart from her sharp eye for detail, Jo has an exceptional insight into the technical and visual aspects of the web and has the uncanny ability to find shortcuts and solutions where no one else can. Jo has been selected on numerous occasions to be a creative judge at the Loerie Awards, the country’s premier ad awards.
“As a creative person, working at Clickthinking has been very challenging at times. Our ambition is to be one of the very best user centric design agencies. To accomplish this, we need to merge user requirements and technical mechanics with impactful creative craft. This is not always easy and we do have very animated and heated debates. Inevitably, this leads to a better creative outcome”
Rob Stanbridge
Rob heads up the Online Marketing team at Clickthinking and was part of pioneering SEO (Search Engine Optimisation) in S.A – long before sites like Google popularised search engines.
Hours spent trawling Internet websites paid off, as Clickthinking was able to offer top rankings and search results to clients, building a solid reputation as an SEO leader in what has become a tough competitive environment.
“Search engines have become part of our lives, often the first port of call when looking for information or services. I was very fortunate to work on projects aimed at the northern hemisphere target audience. We therefore had to compete with service providers in markets which had high internet penetration and adoption across multiple search providers (Google was not a major player at the time). Search engines have become far more sophisticated in interpreting consumer requirements and delivering information ranked according to relevance. Conversion and a websites ability to deliver in a meaningful way will be key to ranking well going forward.”
Rob continues to build on this extensive experience, with a special interest in helping clients improve conversions through implementing focused online marketing campaigns combined with executing sound site performance reviews and improvement execution.
Riana Meyer
With her BSc in Computer Science and Mathematics at Stellenbosch, Riana was all set for a future in online marketing in and site performance. Riana worked in London for 4 years project managing bespoke online marketing campaigns on various platforms and technologies. She worked on a number of blue chip accounts including First Direct, Empire Direct, Home Space and Tescos.
Riana heads up the conversion team which concentrates on website performance and data analysis. Riana’s team at Clickthinking recently won the global Web Analytics Association Insights competition where they beat some of the very best usability and site performance agencies in Europe and North America. “Our ambition is to be the very best at tracking user behaviour and improving engagement and website conversion”.
Dave Murray
David Murray started programming when he was nine years old. He played computer games, got bored and began coding, which led to a life-long fascination with programming.
After studying information technology, he went on to become lead developer and ecommerce architect on a number of high profile commercial web projects locally and internationally. He has seen the company grow into one of the country’s top web development teams. “SA offers so many opportunities. There is a massive underestimation of our intellectual capacity”.
As a Technical and strategic advisor, he is responsible for ensuring that Clickthinking keeps abreast of technology and that the technical team incorporates the best of breed practises and technologies.